As a part of its three-pronged strategy to position itself as an aspirational brand of premium motorcycles, Hero MotoCorp has opened its first premium exclusive dealership in India Hero Premia, with its first-ever outlet in Kerala’s Kozhikode.
As per the latest developments, the premium dealership will sell motorcycles from three brands — Hero MotoCorp, Harley Davidson, and the electric two-wheeler brand, Vida. Hero MotoCorp is responsible for the sales and delivery of Harley-Davidson motorcycles across India.
The Hero Premia Calicut outlet spans 3,000 square feet and houses sales, services, and space for customers. It will also feature modern architecture, appealing design, and new-age technology, including interactive modules, virtual configurators via cloud technology, and augmented reality.
Ranjivjit Singh, Chief Business Officer of Hero MotoCorp India, said that Premia will offer a diversified display of the brand’s motorcycles and scooters and showcase the future of mobility, which is premium, innovative and sustainable.
“Promising a fresh automotive experience to all visitors, Hero Premia features modern architecture, appealing design, and engaging new-age digital technologies,” the company said in a statement.
“Delivering the best-in-class premium ownership experience, a team of professionally trained sales consultants will offer valued customers personalized sales advice as per their mobility needs,” it added.
Hero MotoCorp: Fresh Branding
The company’s fresh branding is meant to attract young and aspirational buyers and is an attempt to carve a place in the rapidly growing market for premium two-wheelers. With its first-ever outlet in Calicut, Hero MotoCorp also aims to build a resilient premium motorcycle business to create a strong portfolio of products, strengthen its distribution, and scale up its EV play.
While the premium dealership will house the brand’s recently launched motorcycles, the showroom will also have zones including “urban and street” motorcycling zones to create a distinctive marketing experience for the buyers.
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